the process

Branding a new business can be intimidating, but it doesn’t have to be.

1. Discovery and strategy

At J. Taylor you don’t have to have it all figured out right away to get started. After we chat and get to know you and your brand, you will receive an in depth brand strategy which dives into your reason behind your brand, your audience, your possible competition and goals for the future. i will also collaborate with you to develop a “mood board” and get some visual direction before we start designing.

2. Design process

After the strategy is built i will begin to build out the brand concept. I use a single concept approach to designing your brand. Taking all of the information and visual examples we have developed together, ill begin to develop options and narrow those options down to create a single, strong, effective brand.

3. Refinement

Through two rounds of refinement, we’ll discuss what's working and talk through any opportunities to improve. Your brand should align with who you are, what your brand does and the people it serves. Communication is key here.

4. Expand

Branding always comes with one complimentary collateral item such as business cards, notecard, letterhead, hang tag, tote bag or up to two social media templates. And then if you need any other design elements (like print, packaging, and / or web design), This is where we will knock those out.

5. Finalize

Once everything is finalized and approved, you’ll receive all of the files and tools needed to successfully launch your brand into the wild. I also offer brand consulting if you would like me to join you in launching your brand, helping with social media, aiding interior design directions or any other needs.